I read the following article earlier on today:
http://news.bbc.co.uk/1/hi/magazine/6478889.stm
(If you can't be bothered to read it, it's about companies giving samples of products to "normal people" who then give their honest opinions on the product to friends, colleagues and relatives)
I've actually just signed up to become one of these testers (I'm now a BzzAgent!) to see how it all works! The concept seems so simple and effective and has given me some great examples to use in my upcoming exams...(not forgetting all the free stuff I should get too!)
What do you guys think? Are companies just exploiting peoples greed to get free advertising?
PS - if you want to become a BzzAgent check out http://www.bzzagent.co.uk/go/uk/welcome ... end_uk.jsp
Matt